A useful product brief answers four questions: what is the product, who will use it, how many are required and where will the order be delivered?
Start with the product
Include reference images, overall dimensions, intended use and required compartments. Identify which details are essential and which are open for discussion.
Specify the materials and branding
State your preferred leather type, colour, lining, stitching, hardware and logo placement. If you have not selected them, describe the finish and feel you want to achieve.
Include the commercial requirements
Provide the requested quantity, destination, target delivery window and packaging needs. Sampling, pricing and lead time should be confirmed against the agreed specification.